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New York University Stern School of Business Concourse Renovation

This detail of the largest donor sign in the renovated facility highlights the consistent and attractive use of dimensional letterforms coupled with vinyl appliqué overlaid against the background logo patterning which ties in with the NYU branding prevalent throughout the space. Each of over 300 1-1/2” tall aluminum letterforms were hand applied on site by Dura artisans using custom cut friskets and 3M adhesives to prevent any shadows that would’ve resulted from mechanical fasteners.

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